We really get fitness.

We're a Fitness Speciality store like no other, and we've been here for 20 years.

  • Home and Commercial Sales
  • Equipment Service
  • Top-notch education

We have NEW EQUIPMENT

Everything from barbells to ellipticals from some of the top brands in the industry like Landice, Body Solid, and more.

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We have PREOWNED EQUIPMENT

Sometimes, you've just got to save some dough. Don't worry, we won't let that affect your workout.

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We have our ownSERVICE DEPARTMENT

Our service team is all in-house and highly trained. And our service range is 120 miles.

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Hey! Teach a fitness class? We are looking for instructors for the Prison Yard!

Some products we sell that are cool...

Teeter Inversion Tables

LANDICE Treadmills

There's something about us...

We've been the Tampa Bay area's fitness retailer for over twenty years. Our huge variety of fitness equipment is better than what you'll find anywhere else in the area. And our service and expertise is second to none. Which, when you read it on a website, seems like a very shallow thing to say, but not for us.

We eat, sleep, and breathe fitness and health because it's a lifestyle for us. We're not interested in selling you something that won't work for you or that you won't use, because the best workout is the one you'll do. We're going to improve your life and make you feel better than you did before you got to our store. That's always been our goal.

Located on Belcher, just north of Ulmerton.

Please take note: If you're going to use an iPhone to get here, please be aware that we have trouble with Apple Maps getting you to the right place. Feel free to call if you have trouble finding us. We're sorry about this, but Apple hasn't fixed it yet and it's out of our control. Google Maps has been updated to reflect our new location and will get you here.

Always remember...

"The best workout is the one you'll actually do."